1. Reach: Digital design can reach a global audience in a matter of seconds, allowing businesses to connect with customers from all over the world. The internet has made it easier than ever before to share designs, and social media platforms have created new opportunities for brands to engage with their target audience in real-time.

2. Flexibility: Digital design is incredibly flexible, allowing designers to create interactive designs that engage users in new and exciting ways. Digital design can also be easily adapted and modified, making it an ideal solution for businesses that need to make frequent updates or changes to their designs.

3. Data-driven: Digital design allows businesses to collect valuable data and insights about their audience, such as demographics, interests, and behavior. This data can be used to optimize designs and marketing strategies to better target and engage their audience, ultimately leading to more effective and efficient marketing campaigns.

By combining both digital and print design, businesses can create a comprehensive marketing strategy that reaches a wide audience and creates a lasting impact.